The Nike X Social Status
In 2021, Social Status launched brand new collaborations with Nike, including the Free Lunch Dunk and the return of the Penny Hardaway signature shoe. Inspired by inner-city experiences, namely that of the Mon View Height community owner James Whitner grew up in, the Turner Brothers were tapped to create a powerful and entertaining short film series that tells the story behind the shoes.
In an alternate universe, a viral pandemic leads to the wealthy altering their DNA to become an immune humanoid species of bird known as the Vocals. These Vocals live among a human working-class known as the Mutes who wear masks to survive-- masks that also restrict their freedom of speech to the confines of their private property. Once a month, a secret meeting of the most powerful of the Vocals is held at Club Alli, the largest nightclub in the sector. This month, however, an unknown foster family of Mutes has a different agenda in mind.