The Turner Brothers: Breaking Boundaries in Branded Storytelling with Record-Breaking Nike Collaboration

Invisible Collective filmmaking duo Julien and Justen Turner are rewriting the playbook for branded storytelling. Known for their ability to blend authentic narrative with commercial objectives, their recent collaboration with Nike—a groundbreaking campaign featuring NBA legends LeBron James and son Bronny—has set the advertising world on fire, amassing over 100 million views on social platforms. This success marks a major milestone not only for Nike but also for the Turner Brothers, who have become one of the most sought-after directing teams in the industry.

Diving into the creative process behind their game-changing collaboration, LBB’s April Summers explores their unique approach to filmmaking, and discusses how their backgrounds shape the “urban storytelling” that has caught the attention of global brands like Beats by Dre, Air Jordan, and Adidas. With their roots in sports videography and a passion for world-building, Julien and Justen share how they continue to push the boundaries of creativity and authenticity in their work.