Rookie Prank

NIKE

w/ LeBron & Bronny

DETAILS

A Nike spot celebrating LeBron and Bronny James ahead of their historic first NBA game as teammates—the first father-son duo to share an active roster. LeBron pulls a rookie prank, filling Bronny's car with Fruity Pebbles and watching the chaos unfold. Amassed 63M+ views and 5M+ likes on Instagram, and 19M+ views and 300k+ likes on X.

Year

2024

WATCH HERE

Credits

Invisible Collective


Directors

The Turner Brothers

Cinematographer

Isiah Donte Lee

Executive Producer

Sam Kelly Jr.

Production Designer

Linn Gelert

Wieden + Kennedy


Executive Creative Directors

Caleb Jensen

Blair Warren

Art Director

Tola Oseni

Copywriter

Courtney Fields

Producer

Sydni Chustz