

Rookie Prank
NIKE
w/ LeBron & Bronny
DETAILS
A Nike spot celebrating LeBron and Bronny James ahead of their historic first NBA game as teammates—the first father-son duo to share an active roster. LeBron pulls a rookie prank, filling Bronny's car with Fruity Pebbles and watching the chaos unfold. Amassed 63M+ views and 5M+ likes on Instagram, and 19M+ views and 300k+ likes on X.
Year
2024
WATCH HERE


Credits
Invisible Collective
Directors
The Turner Brothers
Cinematographer
Isiah Donte Lee
Executive Producer
Sam Kelly Jr.
Production Designer
Linn Gelert
Wieden + Kennedy
Executive Creative Directors
Caleb Jensen
Blair Warren
Art Director
Tola Oseni
Copywriter
Courtney Fields
Producer
Sydni Chustz

