Shonen Baby
AXE
w/ Lil Baby
DETAILS
A five-ad social campaign for Lil Baby's collaboration with AXE, a shonen manga—action-packed, stylized, and built for scroll. Amassed 44M+ views across TikTok and Instagram.
Year
2023
Credits
Invisible Collective
Directors
The Turner Brothers
Cinematographer
Tyler Clark
Executive Producers
Tracie Norfleet
Sam Kelly Jr.
Editor
Justen Turner
The Martin Agency
Chief Creative Officer
Danny Robinson
Executive Creative Officer
Ashley Marshall
Creative Director
Mik Manulik
Art Director
Sophie Marsden
Copywriter
Jacob Knight-Thomas
